Pricing Your Property for Maximum Return

The ideal price satisfies both your desire for the highest return and the buyer's need for top value. We can help you define that critical narrow range.

Understanding the concept of market value.
The market value of your property is relative. It is not based on what you paid for the property or what you have put into it through the years. It isn't affected by your opinion of its worth, my opinion, or even that of a professional appraiser. The value of your property is determined solely by what a buyer is willing to pay in today's market.

Consider the competition.
Buyers will decide whether your property is realistically priced by comparing it to others currently for sale. Most people look at an average of 12 properties before buying. Thus your property must be priced in line with the competition.

Pricing Your Property to Move

Price it right, right from the start.
Your property will generate the most attention and showings in the first weeks it's on the market. For best results, you should list it at a realistic price right from the beginning. If your price is too high relative to the competition, the right buyers will not even look at an otherwise attractive property — particularly during the critical stage of initial market exposure.

Beware of the effects of overpricing.
Don't start with a high price and the assumption you can reduce it later. By the time you decide to lower the price, it may be too late, as interest will have already waned. Once the price has been reduced, potential buyers become wary and wonder why the property hasn't sold. In the end, you will probably have to settle for a selling price below market value — and you will have wasted precious time in the process.

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